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Explore Booksellers, a favorite destination for visitors and locals alike, has been an institution in the Aspen community for nearly 50 years. More than a bookstore, Explore is an intellectual gathering place that embodies the Aspen spirit - where books, ideas, and the free-flowing conversation they initiate are part of the environment. Explore Booksellers is owned by a non-profit organization in the Public Interest Network, which operates and supports organizations in 30 states committed to a shared vision of a better world and a strategic approach to social change. Part of their mission is to serve the Aspen community by hosting free literary events with local and visiting authors, educational events and workshops with a variety of speakers, round table discussions, and other programming with thought leaders of the day. Learn more at explorebooksellers.com.

Explore Booksellers: The Marketer's Guide to Creative Production by Jillian Gibbs

James Barrs
/
Aspen Public Radio

This event was recorded on November 10, 2023, at Explore Booksellers, in partnership with Aspen Public Radio.

In this groundbreaking guide, Jillian Gibbs demystifies the world of creative production and equips marketers and agencies alike with the tools to approach their creative productions with confidence. From planning and budgeting to execution and distribution, the book covers every aspect of video and photography production, providing practical tips and real-life examples. The Marketer's Guide to Creative Production empowers marketers to harness the power of their investment and make the most of the partners involved in their film and photography projects.