The Aspen Chamber Resort Association (ACRA) released a set of guidelines Thursday that it is encouraging locals and tourists to use when sharing images of remote, backcountry locations on social media.
Instead of geotagging or sharing the exact location, ACRA wants people to use a generic tag that reads, “Tag Responsibly, Take the Aspen Pledge.”
Identifying remote spots on social media can lead to overcrowding and damage to ecosystems. Marketing manager Bridget Crosby says the new initiative is meant to encourage responsible tourism.
ACRA will still use geotags for heavily trafficked locations like Maroon Lake, Smuggler Mountain and local ski areas.