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Aspen Skiing Company And Snow’s Perfect State

Oct 15, 2018

Snowmass Village's free s'mores are featured at a Colorado Tourism event. The state's new motto "snow's perfect state" highlights things like the town's fire pits and climbing wall, as alternatives to ski-focused tourism.
Credit Alycin Bektesh / Aspen Public Radio News

The Colorado Tourism office has updated their marketing campaign. The new slogan “Snow’s Perfect State,”  is meant to highlight the many ways to play in the snow, not just skiing.

The campaign comes from the same ad firm that created “The Aspen Way” and “Give a Flake.” Reporter Alycin Bektesh speaks with host Zoe Rom about the attempt to get more non-skiers to appreciate Colorado’s winter.

Credit Alycin Bektesh / Aspen Public Radio News