Any firefighter or emergency fire responder, from anywhere in the world, gets a free lift ticket to Sunlight Mountain Resort every Wednesday this season.
Wednesday, Dec. 18, was the first day of the promotion. Nearly 15 firefighters, mostly from Carbondale, Rifle, and Basalt visited the mountain to ski and snowboard.
Troy Hawks, the marketing and sales director for Sunlight, says the promotion is a way of saying thanks. "First and foremost, it’s a tip of the hat on their efforts in what was an overly active fire season last summer," he said.
Wildfire, Hawks says, is threatening to resorts because of how vulnerable it makes things like the lifts and lodges.
This promotion includes 16 Wednesdays in total. The final day is April 3, 2019.