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How Colorado's High Country Became "Vacationland"

Sep 15, 2014

The Maroon Bells were featured in bright splashy advertisements after World War II. The ads were part of a growing effort to market Colorado's high country.
Credit Marci Krivonen

As the entire Roaring Fork Valley takes a huge breath after a busy summer, we’re exploring why Colorado’s mountain resorts get so congested. It’s thanks in part, to an aggressive marketing effort that’s been growing since the 1940s. In his book “Vacationland: Tourism and Environment in the Colorado High Country,” University of Denver History Professor William Philpott says the effort to repackage Colorado as a tourist destination followed World War II. Aspen Public Radio’s Marci Krivonen spoke with him.