State Of Colorado Developing Marijuana Education Campaign

Sep 5, 2014

The State of Colorado is preparing to roll out a statewide education campaign around retail marijuana.
Credit Marci Krivonen

On Thursday we told you about how the Aspen-based Valley Marijuana Council is working on educating people about retail pot. Today we’ll explain how the State of Colorado is using tax money from marijuana sales to create an education campaign of its own. The Colorado Department of Public Health is planning to roll out television commercials, radio spots and billboards early next year around how to use marijuana safely. Aspen Public Radio's Marci Krivonen spoke with Ali Maffey with the Department of Public Health about the effort.

Ali Maffey is the Policy and Communication Unit Supervisor with the Colorado Department of Public Health and Environment. The department is currently recruiting advertising agencies to aid with its upcoming educational efforts around marijuana.