Aspen Skiing Company looks to attract business from Middle East, China

Aug 25, 2015

The Aspen Skiing Company's website is offered in sixteen languages, including Chinese. The Chinese market is one the company is hoping to grow in the future.
Credit aspensnowmass.com

As summer winds to a close, the Aspen Skiing Company is looking ahead to winter. They’re counting on international visitors from typical players like Australia and Brazil, but also new countries. Ski-Co Director of Worldwide Sales Kristi Kavanaugh says international visits make up 30 percent of the company’s annual revenue, and the community benefits. She spoke with Aspen Public Radio's Marci Krivonen.

Kristi Kavanaugh is Managing Director of Worldwide Sales for the Aspen Skiing Company. Last year was the Skiing Company’s best year ever for international visitation.