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ACRA Initiative Limits Geotagging On Social Media

Elizabeth Stewart-Severy
Aspen Public Radio


The Aspen Chamber Resort Association (ACRA) released a set of guidelines Thursday that it is encouraging locals and tourists to use when sharing images of remote, backcountry locations on social media.


Instead of geotagging or sharing the exact location, ACRA wants people to use a generic tag that reads, “Tag Responsibly, Take the Aspen Pledge.” 

Identifying remote spots on social media can lead to overcrowding and damage to ecosystems. Marketing manager Bridget Crosby says the new initiative is meant to encourage responsible tourism.  

ACRA will still use geotags for heavily trafficked locations like Maroon Lake, Smuggler Mountain and local ski areas.


Aspen native Elizabeth Stewart-Severy is excited to be making a return to both the Red Brick, where she attended kindergarten, and the field of journalism. She has spent her entire life playing in the mountains and rivers around Aspen, and is thrilled to be reporting about all things environmental in this special place. She attended the University of Colorado with a Boettcher Scholarship, and graduated as the top student from the School of Journalism in 2006. Her lifelong love of hockey lead to a stint working for the Colorado Avalanche, and she still plays in local leagues and coaches the Aspen Junior Hockey U-19 girls.