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Higher prices, busier hotels on tap this summer

Elise Thatcher

The Roaring Fork Valley broke records for visitors last summer. So far Aspen and Snowmass Village are on track to be even busier, and more expensive, this summer. Resort tracker DestiMetrics says overnight bookings across the West are up about 8.5% compared to last year. Aspen and Snowmass Village are seeing about the same numbers.

Aspen’s bookings are up a little less than 8.5%, Snowmass a little more.  “Aspen has begun to max out its occupancy and can’t grow so much,” says analyst Ralf Garrison. “But its rate is increasing more rapidly. Snowmass is growing its own summer business, but it’s also benefitting from times of the year when Aspen is filled, and Snowmass can offer a better value.”

Prices are up from last year’s average of $296 a night in Aspen, and $142 in Snowmass. If booking trends continue, this summer could be another tourism record breaker.


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